Privacy Policy

1. Introduction

SB Golf Club ("we," "our," or "us") is committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us as a member or guest.

We adhere to applicable data protection laws and regulations, including but not limited to the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other relevant legal frameworks governing data privacy.

By accessing our facilities, using our services, or providing us with your information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect the following categories of personal information:

• Identification Information: Name, address, email address, phone number, date of birth, nationality, photographs, and government-issued identification details.
• Membership Information: Membership category, membership number, joining date, references, and handicap information.
• Financial Information: Credit/debit card details, bank account information, billing address, and payment history.
• Preference Information: Your preferences regarding club communications, events, facilities, and services.
• Use Information: Records of facility usage, reservations, participation in events, purchase history, and service requests.
• Communications: Content of emails, feedback forms, testimonials, complaints, and other communications with us.
• Health Information: When necessary for health and safety purposes or to provide appropriate services (e.g., dietary requirements, medical conditions relevant to participation in activities).

2.2 Automatically Collected Information

When you visit our website or use our online services, we may automatically collect certain information, including:

• Device Information: Type of device, operating system, browser type and version, and other technical information.
• Usage Data: Pages visited, time spent on pages, links clicked, and other interactions with our website.
• Location Information: General location data based on IP address or more precise location if you grant permission.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies as described in our Cookie Policy section.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Business partners and affiliates
• Credit reference agencies for credit checks
• Other golf clubs (with your consent)
• Social media platforms (if you interact with us through them)
• References provided during the membership application process

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Providing and Managing Services

• Processing membership applications and managing memberships
• Facilitating reservations and bookings for golf, dining, and events
• Processing payments and managing accounts
• Providing personalized services and experiences
• Organizing tournaments, events, and social activities
• Responding to inquiries, requests, and feedback

3.2 Communication and Marketing

• Sending administrative notices, service updates, and operational communications
• Providing newsletters and information about club activities and events
• Marketing our services, promotions, and special offers to you
• Conducting surveys and collecting feedback to improve our services
• Sending personalized communications based on your preferences and behavior

3.3 Business Operations and Improvements

• Analyzing usage patterns to enhance our facilities and services
• Developing new offerings based on member interests and feedback
• Monitoring and improving website performance and user experience
• Training our staff and improving customer service
• Managing our business operations efficiently

3.4 Safety and Security

• Ensuring the physical security of our premises
• Preventing and detecting fraud and unauthorized access
• Protecting the rights, property, or safety of our members, staff, and others
• Maintaining appropriate records for health and safety compliance

3.5 Legal and Regulatory Compliance

• Complying with legal obligations and regulatory requirements
• Establishing, exercising, or defending legal claims
• Conducting audits and investigations when necessary
• Maintaining records required by law

4. Information Sharing

We may share your personal information with the following categories of recipients:

4.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

• Payment processors and financial institutions
• IT and software service providers
• Marketing and communications agencies
• Professional advisors (accountants, lawyers, etc.)
• Customer service providers

All service providers are contractually obligated to use your information only for the purposes of providing services to us and in compliance with applicable privacy laws.

4.2 Business Partners

With your consent, we may share certain information with:

• Partner golf clubs for reciprocal privileges
• Tournament organizers and golf associations
• Sponsors and commercial partners for relevant offers

4.3 Legal Requirements

We may disclose your information when required by law, including:

• In response to a court order, subpoena, or similar legal process
• To comply with legal obligations
• To protect our rights, property, or safety, or that of our members, staff, or others
• In connection with an investigation of suspected or actual illegal activity

4.4 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.

4.5 With Your Consent

We may share your information in any other circumstances where we have your explicit consent.

4.6 International Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

When we transfer your information internationally, we implement appropriate safeguards to ensure your information receives an adequate level of protection, regardless of where it is processed.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• Encryption of sensitive personal and financial data
• Secure networks and systems with access controls
• Regular security assessments and testing
• Staff training on data protection and security practices
• Physical security measures at our facilities

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

5.1 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing the services you requested
• Complying with legal, tax, or accounting requirements
• Resolving disputes
• Enforcing our agreements

When your information is no longer needed, we securely delete or anonymize it.

6. Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content.

6.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website recognize your device and remember certain information about your visit.

6.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Functionality Cookies: Allow us to remember your preferences and provide enhanced features.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Marketing Cookies: Used to track visitors across websites to enable us to display relevant and engaging content.

6.3 Managing Cookies

You can control and manage cookies in various ways. Most web browsers allow you to manage your cookie preferences. You can:

• Delete cookies from your device
• Block cookies by activating the setting on your browser that allows you to refuse all or some cookies
• Set your browser to notify you when you receive a cookie

Please note that if you choose to block or delete cookies, you may not be able to access certain areas or features of our website, and some services may not function properly.

7. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

7.1 Access and Information

You have the right to request information about the personal data we hold about you and how we process it.

7.2 Correction

You have the right to request correction of any inaccurate or incomplete personal information we hold about you.

7.3 Deletion

In certain circumstances, you have the right to request deletion of your personal information (also known as the "right to be forgotten").

7.4 Restriction of Processing

You have the right to request a restriction on the processing of your personal information in certain situations.

7.5 Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit this data to another controller.

7.6 Objection

You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.

7.7 Withdraw Consent

Where we process your data based on consent, you have the right to withdraw that consent at any time.

7.8 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request within the timeframe required by applicable law.

We may ask for additional information to verify your identity before processing your request. In some cases, we may have legal grounds to deny your request, in which case we will explain our reasoning.

8. Children's Privacy

Our services are not directed to individuals under the age of 18 without parental consent. We do not knowingly collect personal information from children without parental consent.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

For junior membership and programs involving minors, we collect personal information only with parental or guardian consent and in accordance with applicable laws governing children's privacy.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. The revised policy will be effective immediately upon posting on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. If we make significant changes, we will provide appropriate notice, which may include notification by email or a prominent notice on our website.

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We are committed to addressing your concerns and resolving any issues related to our privacy practices.

Last Updated: May 15, 2025